SHOT Business: “Beyond Measure - An uncomfortable discussion among friends put Caleb Morse on a life-changing course”

“No one likes talking about suicide. When Caleb Morse opened up The Rustic Renegade gun store in Lafeyette, Louisiana, having discussions about suicide was the last thing on his mind. But when a friend he served with came into the store and told Morse that he didn’t want his guns anymore, Morse didn’t shy away from the conversation.”